Marketing and Technology are like Peanut Butter and Jelly.
These days marketing leaders are expected to have a significant understanding of platforms and technologies. It’s not just websites and analytics anymore. There is an ever-increasing number of SaaS applications powering everything from early lifecycle funnels, content management, and account-based marketing outreach, all the way to customer records and databases.
As a veteran in the industry on both the marketing and technology side, I have the unique ability to flow between leading and doing. I can just as easily manage a developer or designer as I can jump into platforms and tools and do the work myself.
I can manage a team or jump into platforms and tools and do the work myself.
Platforms and Skills
Project Management
How do we keep everyone informed, prevent roadblocks, and create natural full team accountability? Most importantly, are we managing the process – or is the process managing us?
- Microsoft Teams
- Google Workspace
- Slack
- Asana
- Monday.com
- Trello
Analytics & Reporting
Measuring is perhaps more important than the exact execution! No matter what strategy or tactic you choose, if you can’t tell if or why it’s working (or not) then you are lost at sea.
- Google Analytics
- Monster Insights
- HotJar
- Domo
- Power BI
- MS Excel
Content Production & Management
We’re already in the content first age, and the importance of this will only grow. From all things digital, to print, display and in-person, the entire company, must be enable to sell and support. Creating content, cataloging content, and distributing content is the name of the game.
- Website Development & CMS
- Adobe Suite / Graphic Design & Layout
- Copywriting and Editing
- Video/Photo - Production and Direction
- Hootsuite
Lifecycle Managment & Automation
From prospect and funnel management to customer satisfaction and retention, Account Based Marketing is critical to growth and retention.
- Salesforce & Pardot
- Mailchimp, Active Campaign
- Hubspot
- Constant Contact
- Marketo